Journey signals
Organize affective-journey and experience-friction cues within a research scope.
Help research teams organize user journeys, friction points, and feedback.
Experience research needs to connect qualitative observations and interaction cues while preserving the boundaries of the sample, method and researcher interpretation.
Within the research scope, EmoraOS organizes interviews, feedback, and interaction moments, then flags common points for researchers to inspect.
Organize affective-journey and experience-friction cues within a research scope.
Flag possible patterns for researchers to check rather than making automatic conclusions.
Keep the relationship between input source, context and research notes traceable.
Connect consented interview, feedback or interaction cues defined by the research protocol.
Hand early findings to researchers for selection, interpretation, and validation.
Agree on the question, sample, method, and decisions that must remain with researchers.

Start with the product problem, permitted signals, who is responsible for what, and how people will review results.